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BRITAINS
William Britain, a gifted toymaker, founded his company in the late 1840,s in North East London.
Eldest son William Britain Jnr invented the hollow casting process for lead soldiers in the 1890's.
Britains toy soldiers were manufactured to the scale of toy trains, resulting in the 54mm standard size by which soldiers are still produced today.
WW1 saw the factory convert from toy production to wartime materials, but the export of toys continued.
The home farm range was introduced following the war. Britains diversed the toy lines to include motor vehicles, zoo, circus, and garden themes.
After offering its largest toy line ever in 1940, the factory was once again plunged into wartime production.
By 1953, Britains had returned to normal production and faced considerable competition from plastic toys.
Britains bought leading plastic toy manufacturer Herald in 1959 and had a well established foothold on the market place.
Hollow-casting ceased in 1966.
The company thrived over the next four decades.
Diecast metal soldiers were re-introduced in the 1990,s . The company was sold to Ertl in 1997 and remains under Ertl today.
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